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What Social Marketing is NOT
I keep finding incorrect uses of the term, “social marketing.” There are countless blog posts, articles, books, and such that deem to showcase their authors as experts in “social marketing.” Sorry,...
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Relationships Matter—Make Them Count In Your Communications
Guest post by Ryan Turner One of the glories and terrors of working in public is that you do see if your output means anything to anyone.” Jenny Holzer, conceptual artist The act of linking good...
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Social Media Marketing vs Social Marketing – They’re NOT the Same!
If you believe that ‘social media marketing’ is the same thing as ‘social marketing,’ you’d be incorrect. Did you know that social marketing has existed since the early 1970s – long before the advent...
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